How To Attract Prospects Who WANT to Hear About Your Business!
From the desk of my friends Whit & Cari Higham...
" Are you inviting people to take a look at your business—only to hear prospect after prospect say, “No thanks!”
…or worse yet, “Ehhh, let me think about it.”
It's discouraging, right?
Maybe you’ve started thinking to yourself…
- “Sheesh, I just want to stop CHASING people!”
- “How do I get people to ASK ME about my business?”
- “How can I finally transform all this work into real, concrete results (…like new customers and distributors)?”
Hey, we’ve all been there!
Sometimes prospecting can make you feel like you're spinning your wheels, getting nowhere fast
We spent two years of striking up conversations with complete strangers, putting thousands of miles on our car, and doing countless home meetings…
Only to recruit two people.
Yes, two people in two years!
And here's what we learned…
The problem with a lot of “traditional” network marketing methods is this:
Most of what's being taught simply doesn't work!
In fact, if you're still following the advice of an old, out-of-touch upline, you might very well be…
Repelling people rather than attracting them to your business!
Luckily, we've got a solution.
It's called the “Reverse Invite Method.”
Every day, somewhere between 15 and 20 people ASK US what we're doing.
They are, quite literally, inviting themselves to take a look at our business.
Once we figured this out, we went from having an $80 residual check to making multiple six-figures in our business.
Obviously our results aren't typical, but absolutely ANYONE can improve their prospecting results using our method.
The Reverse Invite Method relies on making yourself so unique people WANT to reach out to you and INVITE THEMSELVES to take a look at whatever it is you're doing.
So never have to worry about chasing uninterested people who will only waste your time!
Now, you’re probably wondering how this works, what platform you use, and if it's free or paid.
Well, here are the basics…
Facebook is our platform of choice
We use paid Facebook advertising, and we also use a lot of organic, non-paid tactics as well.
The Reverse Invite Method works best using your business or fan page, but you can also modify these concepts for your profile and in groups as well (provided you abide by all of Facebook's rules and guidelines, such as no business activities on your profile).
The principles are always the same!
It all starts with a post to create curiosity.
There are two types of curiosity posts that work best:
- Basic (text with picture)
- Facebook Live video
If you're tight on funds, you can start using organic, free exposure in the News Feed.
But when you pay to “boost” one of these posts, you’re paying to get in front of a global audience, and that’s when you can start to scale your business fast, and create real leverage.
So how do you create enough curiosity for people to reach out to you?
For us, we do a lot of Facebook Live video—it’s our “go to” strategy.
But you don’t have to do Facebook Live or any kind of video marketing if you don’t want to.
Whether you’re using a basic post or a Facebook Live, just ask yourself…
“What do people need to know about what I'm promoting to get them to move forward and enroll?”
The answer to that question will be different for everybody's business.
It might be one, two, even three things that people need to know…
- What's holding them back or keeping them stuck?
- What critical information are they missing to solve their issue?
- What revelation or realization do they need to move forward?
Find those things.
Dig deep into whatever PAIN or PROBLEM they're going through right now.
Instruct them to take action to learn more!
- Maybe you ask them to comment “more info” on your post
- Maybe you ask them to follow a link so they can get more detailed information
- Or maybe you instruct them to message you via Messenger for more information
That's how you “reverse” the invite.
You lead people to the point at which they think…
“Yeah, this novel solution sounds like it will eliminate my pain and solve my problem!”
And they will invite themselves.
Now, here's a question we get often, and it's really important you get this right…
Should you talk about your company's products?
And the answer is: absolutely, positively, NO!
That's single the biggest mistake any new networker can make.
New network marketers think it’s the product that gets people excited.
The truth is, people don’t care about your products!
Think about it: they simply don’t have enough information to care about your products.
You have to make them AWARE they need your products first.
The secret is simple…
It’s NOT your product or service that makes you unique!
It all comes down to finding out what makes YOU, or whatever at you're selling, unique.
How does your product or service help someone reduce or eliminate whatever pain they're experiencing right now?
As an example, let’s talk about weight loss.
People are NOT interested in learning how to lose weight.
They ALREADY know how to lose weight.
What IS interesting to them is how your product is DIFFERENT from anything else they’ve seen seen.
What IS interesting is what's unique about your products, what's NEW about your products.
Once you persuade someone to think to themselves, “Yes, I need to talk to you about that!” THEN you can have the conversation about why they need what you have.
Getting people to the first “Yes” is the most important part
You talk about the problems they’re having, you demonstrate you understand and can relate to those problems, and THEN you tell them there's a solution—WITHOUT giving “the secret” away.
Ask them to DO SOMETHING to get the information they want.
In other words, you’ll set it up so that THEY have to reach out to you.
You create enough curiosity so they want to learn more.
The best way to create curiosity is by telling a story
You've probably heard that “facts tell, stories sell.”
People in network marketing hear that all the time, yet few people really understand how this works.
Compelling stories make people WANT to get on board with whatever you're doing.
Some network marketers can’t stop themselves from talking on, and on, and on about how amazing their lives are and how much their lives have changed since they joined their company—and it ANNOYS the heck out of their friends, family, and anybody else who’s subject to it.
So how do you keep from pestering people?
How can you attract people instead of repelling them?
Well, here’s another simple truth…
Your company, whatever system you're using, did not get you where you are.
Your company or product may be the vehicle, but YOU did it
So instead of focusing on your product, service, or company, you should focus on yourself as an individual with a unique story.
Focus on making YOU that unique selling point so that people reach out to you.
It doesn't matter what company you're with.
It doesn't matter what product you promote.
YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…
“I like Whit and Cari. I WANT to work with these people.”
The bond YOU create with people is going to take you much further with them than your product ever will.
Think about it this way…
When we first started, people used to come up to us and say…
“Hey, you've been with this company for a little while – how's everything going?”
I remember answering with a LIE.
I’d lie right to their face and say…
“Oh, you know, our whole lives have changed. It's going great!”
The truth was that I was thinking…
“Oh my God – this freaking sucks! I not only haven’t made any money, I’m LOSING money since I started!”
Thank God we learned to flip that story on its head.
We started telling the TRUE story about what we were going through
And when we started telling the truth, our presence started to shift.
Then people could authentically connect with us.
They felt the TRUTH of our story.
People found what we were experiencing valuable.
Ultimately, the “big secret” is to come from a place of SERVICE.
When we told people our life was “amazing,” they knew we were “BS”ing.
They saw right through it.
“Yeah, that's funny because you still live in your mother-in-law's basement and your car looks like it hit a million animals, so obviously your life isn’t that amazing.”
They saw right through us.
It came through in our energy…in our body language…in our “presence.”
When we changed our focus to SERVICE, asking…
“How can we serve the people we’re trying to attract? How can we bring value to their lives?”
Suddenly our circumstances shifted—quickly!
The more authentic you are, the more you focus on bringing service and providing value…
You become a SERVANT LEADER and that's when people actually want to join you.
All we did was share the TRUTH about our story.
We didn’t say…
“Yeah, we're making a ton of money. We're doing this and buying that. Here are all our credentials about what we've done.”
We just told the TRUTH.
“Hey, here's where we are. This is what we're doing now, and this is what’s happening now. These are the results we've had. This is what's working for us. You can make it work, too. Let us show you how to do that.”
It's that simple.
Authentically sharing our story, creating curiosity, and actually serving people, while leveraging 21st century tools, completely changed our business.
This is exactly how we tapped into the power of social media influence…
And harnessed the power of the Reverse Invite Method.
Now, if you're new to this whole idea and would like to learn more, then I strongly encourage you to join us this Black Friday, November 29th, for a special LIVE training, where you’ll discover how to use the same social media strategies that took us from an $80 residual check to making multiple six-figures in our business.
We're going to show you how to tap into the power of social media influence to sponsor new teammates like a pro.
No need to spam your friends’ News Feeds, copy and paste “cookie cutter” messages, or drop your company links all over the place.
You can be 100% authentic, feel great about how you “show up,” and absolutely CRUSH IT in your business
Look, we used to be “mall sharks”—and even hunted down prospects on the Vegas strip every weekend for two years.
Thank goodness those days are over for us!
They can be over for you, too.
So if you’re ready to learn how to use the most cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more “moola” in your business.
Whit & Cari Higham